How Effective is your Trade Show Messaging ?

The Trade Show Challenge

Trade shows provide a unique but time-limited opportunity to pitch your company’s product to prospective customers. The success of a trade show depends largely on the number of qualified buyers that decide to invest their limited time to visit your booth. Thus, your company needs a unique and compelling means of communicating the value of your product.

Defining a unique branding message, producing the right marketing collateral, and developing a demo are examples of the many tools that can be used to communicate the value of a product. However, unless you find a way to stop people from just walking by your booth so they can learn more about your product, all of your investments may be fruitless.

The Magic Solution

You need someone who can attract enough attention to stop trade show attendees long enough for them to hear your company's sales message and make them more curious about the value you can provide.

Ideally, the same person would also have a strong technical understanding of the product to assist in identifying the ‘real’ customers and directing them to your qualified sales representative.

A magical entertainer who has a strong technical background can get a potential customer’s attention and entice them to learn more about your company and its products. The ideal magical entertainer will:

• Stop traffic at your booth.
• Deliver the key messages in an entertaining fashion.
• Give a lasting impression to the potential customers.
• Place the customers in a receptive frame of mind to learn more about your product.
• Handle general questions thus freeing up key personel for serious buyers.
• Professionally address in-depth technical questions.
• Quickly qualify potential customer and direct them to the appropriate salesperson.

In conclusion, someone who combines magical entertainment talents with a strong technical understanding will be an invaluable member of the trade show staff.

Jean-Luc Dupont is uniquely skilled to perform strong entertaining magic customized to reflect the technical value of your product.

Selected Testimonials

“Jean-Luc was instrumental in drawing in record setting crowds to our exhibits and captivating them with an awe-inspiring magical presentation that promoted Atreus’ value proposition. With Jean-Luc’s blend of creative thinking and marketing know-how, he was able to synthesize complex product information into a compelling and easy-to-understand demonstration.

Tony Busa, Director Communications, Atreus Systems

"...It was the first time that I engaged a close-up magician for a Grand Opening and was very pleased with the reaction you received from our customers.  I also appreciated the efforts you made to customize some of your routines and make them uniquely Wendy's...  I will definitely keep you in mind for future events."

John Talbot, Marketing Manager - Eastern Canada, Wendy's Restaurants

On behalf of Procter & Gamble Inc., Wal-Mart Canada Inc and K.Mac & Associates, I would like to personally thank you for your assistance in helping to make the Febreze Magician Event a success.  Your input and overall efforts were greatly appreciated by all involved.  I would gladly hire you again to assist with any of our efforts.

Keith McIntyre, President K.Mac & Associates Marketing Inc.

I thorougly enjoyed working with you on this launch.  Your hard work, professionalism and constant communication made all the difference.  Iknew I could count on you to carry out the project with enthusiasm and sophistication, to its completion -- event with its challenges.  Having you behind the project really underscored to our client the benefits of working with professionals.  Chapeau!  

Julie Eng, Magicienne

"...Mr. Dupont was key in generating an interest for our products and attracting potential customers to our booth.  Through his very exceptional magical performance, he was able to provide the key messages about our product...  "

Mark Lavinskas, Marquel Business Solutions

"... I would not hesitate to use Jean-Luc in future sales promotions."

Mr. Paul Falardeau, General Sales Manager, The Brick

"... Our immediate success can be directly attributed to Mr. Dupont's efforts both in the consulting field and in directly dealing with the general public, both in general day-to-day operations and in special trade show events..."

Mr. Jim Wilkinson, Manager, The Broken Cue Billiard Supply

"... Jean-Luc is a very professional entertainer, whom with his personality and charm will dazzle your clients or customers with his magical performances"

Nancy Buch, LCBO Event Coordinator

"... My friend and I opened a Slushi stand. We asked Jean-Luc to help us attract customers and we were both quite happy with the resulting traffic and sales."

Simon Laplante, Jean-Luc’s entrepreneurial nephew…